What is Email Marketing?
Email marketing is a direct approach that enables businesses to communicate with their audience, providing updates on the latest products, services, or company news. More than ever, subscribers are choosing to opt-in for email communications, making it a powerful tool for staying connected with customers.
Read more: Email Marketing: An Expert Guide for Beginners
Email Marketing Pro Tips
1. Segment your subscriber database
Email can be used to introduce new customers, guide them through the funnel, announce feature releases, share exclusive promotions, and more. However, segmenting your list is the only way to use these tactics.
There are many different ways to segment, but these are just a few examples:
- Demographics: Use your CRM to generate a list of emails organized by location.
- Engagement: Subscribers who didn’t open your first email might want to re-send or receive a second, slightly different one.
- Stage of the customer journey: Offers for new customers versus existing ones should be categorized.
- Source: Which form did they fill out to give you their contact information on your website?
To accomplish this, you’ll need to create rules and conditions in an automated email platform.
2. Sending Emails at the Right Time
The effectiveness of a recipient’s opening and engagement with your emails depends on the timing.
You can increase the likelihood of people reading your content by emailing when your subscribers are most active, whether at specific times of the day or at particular times of the week.
What time of day is ideal for email sending? Discover your audience’s preferences, time zones, and behavior patterns. In this way, you can predict when emails should be sent to which audiences.
To find the ideal time to send emails, Get Response conducted a study wherein 2.85 million emails were examined. According to the results, 4 a.m. is the best hour for open rates and 6 a.m. is the greatest time for click-through rates. In terms of ideal days, Friday is ideal for open rates and Tuesday is ideal for click-through rates.
3. Set up trigger emails to prevent missed opportunities
An action-related triggered email is automatically sent out to a customer. Because you’re reaching your readers while they’re engaged, triggered emails have a 70% higher open rate. You might send, for instance:
- Soon after they finish their purchase, they receive a reminder email.
- After they’ve placed an order, they’ll send a feedback request.
- shortly after purchasing, they request a review.
- After they board the ship, a warm email awaits them.
4. Use dynamic content
Another way to customize your marketing is dynamic email content. With this approach, reader preferences like gender, geographic location, purchasing patterns, or behavior on your website are automatically influenced by the content of your email.
Customers will receive the same template, but there will be different advertisements, calls to action, and images.
5. Images with Alt Text
An image’s textual description is provided in the alpha form. The content of the image is intended for readers who have visual impairments or those who use assistive technology.
Because your email client has blocked your photos, your images might not load. Even when images don’t render correctly, text descriptions can still be displayed in email photos with alt text.
It’s best to include an actionable alt text in calls to action (CTAs), such as “Click here to download the PDF.” Even without missing any visuals, recipients can still understand the intended message.
6. Clear Call to Action (CTA)
Recipients are prompted to take action after reading an email by a clear and prominent call to action (CTA). It can direct users to make purchases, register for a service, or visit websites.
To begin with, define the specific goal of your email. What benefits does clicking the CTA button offer viewers? When creating an email copy that opens your CTA, consider the value proposition. People will act when they have a value-focused mindset.
Use concise and powerful words that clearly state what you want your audience to do when you’re ready to write the CTA. It might be as easy as “Get Started,” “Shop Now,” “Subscribe,” or “Learn More.”
Your CTA’s visual presentation is important as well. Use contrasting colors, bold fonts, or buttons to draw attention to the CTA. Furthermore, placement strategy is essential. Try different CTA button colors and locations, and then adjust the buttons according to your observations for improved outcomes.
7. Nurture leads to customers
A new subscriber to your email list could very well turn into a repeat customer for B2C businesses and low-cost offerings. However, more research and thought-provoking decisions are required for big-ticket purchases and B2B marketing. You can send a series of emails that foster trust and increase offers over time with nurture emails.
A welcome email is sent to a subscriber to your mailing list. They are then instructed to:
- Download a pocket guide
- Download an ebook
- Attend a webinar
- Read a case study
- Book a consultation
8. Social Sharing Buttons
Subscribers can share your email via social sharing buttons on their social networks. You can reach a wider audience with your message because it goes beyond the boundaries of your inbox.
Your credibility is strengthened when your content is shared on other people’s social profiles. Friend’s or connections ‘recommendations are frequently more important because they are the ones that people put their trust in the most.
Don’t miss out on this chance, because, according to Todd Patton, 82% of Americans look to friends and family for advice when making purchasing decisions.
9. Showcase your values
Your values can be displayed in a variety of ways:
- Share social responsibility milestones in your initiatives, such as how many trees your products saved this year and how much of your sales went to charities you support.
- Each send concludes with an inspiring quote that represents your values.
10. A/B Test Emails
It’s crucial to identify what resonates with your audience as they grow. To find out what factors contribute to higher open rates, click-through rates, and conversions, experiment with various elements.
What should you A/B test for, including:
- Name or sender name
- Message preview
- Subject line
- Copy
- Images
- Layout or design
- CTA
- Send date and time
Best email marketing tools for advanced email marketers
An email marketing tool is a piece of software or service that automates, tests, optimizes, and manages your email campaigns.
These tools provide a variety of advantages, including email automation, simple newsletter creation, and advanced personalization options. Advanced email monitoring tools like click-through, open, and conversion rates will always be included in the best email marketing tools.
Email marketing tools can be integrated with a CRM, or it might be a complete business solution. You can use these resources:
- Target the right audience
- Maintain customer relationships
- Promote your products and services
- Increase the return on investment (ROI) of your marketing efforts.
The right audience is the key to success in email marketing. You’ll need a list of email subscribers before you can begin your email marketing journey.
Let’s go over each of these email campaign tools in detail.
1. MailChimp
MailChimp is one of the most well-known email marketing tools, and for good reason. An extensive range of features are included in the digital marketing application to help you create and retain audiences and turn potential leads into actual sales. With four pricing options, you can find the ideal plan for your expanding company, and 24/7 customer service is available to you. It shouldn’t surprise some of the biggest and most renowned brands that trust MailChimp.
MailChimp features include:
- Advanced segmentation to use each email campaign to target the ideal audience
- Automated marketing campaigns to re-engage potential clients or customers
- Real-time performance monitoring that records the open rate, click-through rate, and other metrics.
2. Brevo (formerly Sendinblue)
Brevo is a fantastic option if you want to manage all of your email marketing and sales needs. Since switching from Sendinblue to Brevo, they’ve added numerous new features, including a fully functional CRM, centralized sales meetings, calls, and chat, and simplified deal tracking.
Brevo features include
- Email campaigns can be created and sent beautifully.
- Use SMS to direct-mail your customers as an extension of your email marketing plans.
- A CRM tool is included with Brevo to facilitate effective management and nurturing of customer relationships.
- Offers real-time statistics and reports to help you adjust your strategies based on data-driven insights.
3. HubSpot
HubSpot is next on the list of the best email marketing tools. Essentially, HubSpot has everything you need to help with both your business’s marketing and sales. With lead management, ad management, and pipeline management tools, you can accomplish your sales goals more quickly. The email marketing tools you have access to help you establish lasting relationships with clients.
HubSpot features include
- HubSpot provides comprehensive marketing reports for all channels in one place, including email campaigns, social media, and Google Analytics.
- Email workflows to make tasks and sales procedures more efficient
- Content optimization to ensure the best SEO practices and consistently raise your Google ranking
4. Omnisend
Online retailers who want to increase their audience and sales can use Omnisend as their top choice. Giving you the tools to effectively communicate with customers without complicating things is everything.
By making a meaningful connection with your audience, this email marketing tool is intended to aid in the growth of your company.
Omnisend features include
- For a more effective strategy, combine your SMS and email messages.
- Set up emails to arrive just in time, such as after a purchase.
- Use personalized messaging to target specific customer groups.
- Over 250 designs are available for email design.
- Connects quickly to your online store.
5. GetResponse
A comprehensive marketing platform known for its multifaceted approach to digital marketing, GetResponse is a must-have. It provides a centralized solution for various marketing needs by including features like email marketing, landing page creation, webinar hosting, and marketing automation.
GetResponse features include
- With forms and popups, landing pages, funnels, live chats, and more, you can expand your email list.
- With a built-in, fully integrated webinar tool, you can generate leads and sell your services.
- With the aid of AI, you can quickly create emails and landing pages.
- Do you prefer to have your own assets designed? Choose from hundreds of expertly designed and contemporary email and landing page templates.
- Use automation workflows to run highly targeted campaigns across multiple channels.
6. AWeber
AWeber, which has a user-friendly interface and powerful features designed for businesses of all sizes, is next on the list of the best email marketing tools. AWeber is renowned for its simplicity and effectiveness, and it includes features like:
AWeber features include
- Without any HTML experience, create professional emails.
- Send personalized, targeted messages on demand.
- Create segments based on subscriber preferences and behaviors.
- Identify and improve the performance of your email campaign.
- connect to a variety of online applications and platforms.
7. MailerLite
A straightforward yet powerful email marketing tool that is suitable for businesses looking to expand their email marketing strategy.
Businesses can create beautiful emails, manage subscribers, and track results thanks to its abundance of features, which are combined with a user-friendly interface.
MailerLite features include
- To maintain deliverability and improve campaign performance, check and clean your email list.
- By creating automated campaigns that respond to subscribers based on their actions or behaviors, you can simplify your email marketing.
- Use personalization and audience segmentation to create email campaigns that are highly targeted.
- Use a comprehensive reporting dashboard to analyze, track, and analyze the performance of your email campaign.
8. Constant Contact
With Constant Contact’s email marketing tools, it’s simple to create a brand. Create professional marketing campaigns using simple drag-and-drop editor tools, grow your business using an e-commerce website, and create social ad campaigns. You can be sure that your digital marketing efforts are not unappreciated thanks to a remarkable deliverability rate of 97 percent!
Constant Contact features include
- Interactive email campaigns to get your audience talking about something
- Create unique forms for your website to expand your contact list.
- comprehensive campaign reporting to help you accomplish your business goals
9. Campaign Monitor
Through Campaign Monitor’s email marketing, connect with your audience and get your message heard. Create effective campaigns using expertly created templates, or add your unique content using a simple drag-and-drop editor. Use timed automation and contact segmentation to manage the customer journey. Use a variety of marketing products and services to expand your email list and convert leads.
Campaign Monitor features include
- Advanced analytics enables users to analyze how well campaigns are working and make informed decisions to increase engagement.
- Users can create beautiful and professional email campaigns using its simple drag-and-drop design tools.
- Automated marketing to ensure the right message is delivered to the appropriate recipient at the right time.
10. Moosend
No design degree is required, Moosend’s extensive list of features is ideal for email automation. To automatically automate cart abandonments and product recommendations, integrate Moosend with your online store. Use social media to easily expand your mailing list and expand your clientele by sharing forms across all of your social media accounts. With Moosend’s email marketing tools, you can easily promote your company with just a few clicks.
Moosend features include
- Use email list automation and segmentation to launch strategic email marketing campaigns
- Create unique sign-up forms for your website or social media profiles to expand your email list.
- Automate marketing tasks to more effectively communicate with your target audience.
