What makes great webinar software?
Marketers have different priorities when choosing a webinar platform. Some are satisfied with a basic tool for live-streaming presentations, while others seek more advanced features for audience interaction. There are also those who want the capability to record a webinar and repurpose it as a separate event.
The requirements for a webinar platform can vary widely, but certain needs remain constant, including:
- Easy and fast webinar registration
- Tools for attendee interaction and engagement
- Support for both live and on-demand webinars
- Options to track critical webinar metrics like attendance and engagement
If you’re in need of a platform that goes beyond standard webinars, enterprise-level virtual event tools like Adobe Connect, BlueJeans, Webex, or ON24 might suit you better. For a more immersive and interactive experience, consider platforms like Brandlive, which are designed to create highly engaging webinars.
Best webinar software tool
Here’s a list of ten great paid webinar platforms for businesses in 2025, along with some key features for each:
GoToWebinar
Pricing: $109/month
If you’re looking for a top-tier webinar platform and are willing to invest, GoToWebinar by LogMeIn is a reliable choice. This service has a strong track record of delivering seamless webinar experiences and is trusted by leading companies.
GoToWebinar offers a comprehensive set of tools for hosting webinars, including features for planning, presenting, and promoting events. It comes equipped with advanced options like event management, customizable webinar templates, channel pages, GoToStage, engagement analytics, presenter webcams, and more.
Features of Webinar
- Pre-recorded events
- Webcast mode
- Expert event planning and support
- Flexible scheduling
- Webinar templates
- Engagement Dashboard
Zoom
Pricing: $ 79/month
While Zoom is widely recognized for video conferencing, its robust, user-friendly interface makes it equally well-suited for webinars, especially those involving video content or multiple panelists.
Zoom also supports streaming to platforms like Facebook, Meta’s Workplace, YouTube, and Twitch. On Facebook, you can customize your webinar’s name and decide whether to livestream from your personal account, a group, or a page you manage. Once set up, Zoom handles the broadcast with a minimal 20-25-second delay between the live webinar and the Facebook stream.
Features of Zoom
- Add-ons (but quite pricy)
- 30-day free trial
- Screen sharing
- Whiteboards
- Raise hand feature
- Participant muting
Demio
Pricing: $49/month
Demio stands out as one of the top webinar platforms, offering the ability to host live webinars, evergreen automated sessions, or a series of events. It operates without the need for software downloads, allowing participants to join seamlessly with just one click through their browser—making it incredibly user-friendly.
With Demio, you can present using your webcam, share your screen, or upload slides directly to the platform. Interaction with attendees is enhanced through live chat, private messaging, and polls. You can even tag participants using @mentions in the chat. Similar to other tools, Demio also lets you spotlight specific attendees, enabling them to engage via webcam and microphone.
Features of Demio
- No Download Requirement
- Live, Automated, and Series Webinars
- HD Streaming
- Screen Sharing and Slide Upload
- @Mentions and Spotlight Feature
- Automated Replays
Webex
Pricing: $ 13.50/month
Webex Webinars is an enterprise-level solution designed for large organizations that frequently host events with over 1,000 participants. The platform is capable of scaling to accommodate more than 10,000 attendees per event.
It offers both live and on-demand streaming, along with simple options. Hosts can also utilize breakout rooms, design custom-branded marketing materials, and integrate attendee registration with CRM systems like Salesforce.
Being part of the Cisco ecosystem, Webex Webinars is well-suited for enterprise users, though it may be less practical for small to mid-sized businesses.
Features of Webex
- Transcriptions and translations
- Live poll and Q&A
- Whiteboard
- Background noise removal
BigMarker
Pricing: BigMarker does not offer a fixed or traditional pricing structure.
BigMarker is a browser-based platform built to manage virtual events with high attendee counts. It offers unlimited presenter slots, making it ideal for large-scale events with multiple guest speakers.
The platform provides a range of marketing tools, including customizable invitations, registration pages, and automated email reminders.
With large audiences, maintaining engagement can be challenging, and video fatigue is a common concern. BigMarker addresses this by offering interactive features such as digital handouts, live polls, and Q&A sessions to keep participants involved, much like other webinar solutions.
Features of BigMarker
- The automated pairing of students with common interests
- Breakout rooms
- Free trial
- Chat
- Polls and Q&A sessions
- Class recording
- The Basic plan with 1,000 participants capacity
Adobe Connect
Pricing: $50/month
Adobe Connect is a robust and versatile webinar platform designed for both small meetings and large-scale events. Known for its rich feature set, Adobe Connect allows users to create highly interactive and engaging online sessions.
The platform offers customizable virtual meeting rooms, which can be tailored to suit various needs, from training sessions to corporate presentations. Its advanced capabilities include breakout rooms for group discussions, polls and surveys for real-time feedback, and extensive multimedia integration to enhance the overall experience.
In addition to its comprehensive feature set, Adobe Connect excels in providing a secure and reliable environment for webinars. It supports seamless integration with other Adobe products and third-party tools, making it a flexible choice for organizations that require robust functionality and ease of use.
Features of Adobe Connect
- Free 30-day trial
- Breakout rooms
- LMS integrations (Moodle, Blackboard, Canvas)
- Chat
- Raising hand feature
- Polls and quizzes
- Whiteboard
Crowdcast
Pricing: $49/month
One standout feature of Crowdcast that sets it apart from other webinar platforms is its ability to broadcast simultaneously across multiple platforms. It has built-in support for streaming to Facebook Live and YouTube, and you can also stream to any RTMP-supported service, like Twitch and LinkedIn Live. This allows you to reach your audience directly on their preferred platforms rather than redirecting them to a different service.
Crowdcast also provides comprehensive reporting and analytics, offering insights on attendees, traffic, conversion rates, funnels, referrals, UTM tracking, and more.
Features of Crowdcast
- Get started in seconds
- Real connection
- Business tools for integrations & analytics
- Single customizable smart URL
- Invite anyone on screen
Livestorm
Pricing: $99/month
For companies that frequently conduct product demos and training sessions, Livestorm is an excellent choice, regardless of your business stage. You can quickly launch sessions, with the platform handling much of the preparation by auto-generating registration pages and sending event reminders.
Livestorm excels when multiple presenters are involved, allowing you to effortlessly invite colleagues to join on screen. The platform also provides valuable data and insights from each session, accessible through Livestorm’s dashboard or synced with your connected CMS. This enables teams to monitor visits, registrations, and attendee behavior, helping to refine and enhance your strategy.
Features of Livestorm
- Multi-Presenter Support:
- Automated Webinars
- Analytics Dashboard
- Mobile-Friendly
ON24
Pricing: ON24 does not offer a fixed or traditional pricing structure.
ON24 is one of the best webinar options for enterprise-sized businesses. The company recently IPOd as one of the oldest VC-backed IPOs of the year.
ON24 makes it easy to create, scale, and personalize engaging webinars, virtual events, and multimedia content experiences. The difference between this and other software is their focus on not just webinars, but also large-scale user conferences.
They offer the ability to create live webinars as well as “content hubs” where always-on content can live. What’s great is that you can customize these experiences entirely to fit your company.
Features of ON24
- Breakout rooms
- Translation feature
- Student engagement insights
- Customizable branding
WebinarJam
Pricing: $ 49/month
WebinarJam is highly regarded as one of the premier webinar platforms available. With over 50,000 users across 40 different industries, it’s favored for its user-friendly interface, affordability, security, reliability, and extensive features.
The platform supports both solo and co-hosted webinars, accommodating up to six presenters at a time. It can handle audiences of up to 5,000 participants. WebinarJam also offers a live chat feature, allowing attendees to engage with you through both private and public messages.
Features of WebinarJam
- Chat
- Class recording
- Screen sharing
- Free trial
- User-friendly interface
