What are sales tools?
Sales tools encompass the technologies and software designed to facilitate sales-related activities. Historically, this might have included tangible items such as pens and notebooks—think of address books, paper calendars, meeting rooms, and extensive binders filled with customer information, whether relevant or not. While many of these traditional tools have enduring value, they are often not the most effective or efficient solutions for modern businesses in the 21st century.
The Modern Landscape of Sales Tools
In today’s digital age, sales tools have transformed into software applications and online platforms that enhance efficiency and success in sales by optimizing data management. These tools enable real-time communication both internally and externally, ensuring that all team members are aligned. Although they often complement conventional email systems, these advanced sales tools significantly elevate the experience for both customers and colleagues. Currently, there is a vast array of options available that can address needs you may not have previously recognized within your organization.
Why use sales tools?
A survey conducted by GetAccept revealed that 67% of participants utilize between four to ten different sales tools within their tech stacks, while a remarkable 97% reported using at least one sales tool. The benefits of employing these tools are numerous, including:
- Streamlined Goal Tracking: Simplifying the process of monitoring progress toward objectives.
- Time Efficiency: Reducing the time sales representatives spend on non-productive administrative tasks.
- Structured Sales Cycles: Providing a clearer framework for managing the sales process.
- Accurate Forecasting: Enhancing the precision of sales predictions.
- Enhanced Lead Analysis: Improving the evaluation of potential customers.
- Superior Customer Relationship Management: Fostering better interactions with clients.
- Boosted Productivity: Increasing overall efficiency and improving deal closure rates.
By leveraging modern sales tools, organizations can not only improve their operational efficiency but also gain a competitive edge in today’s fast-paced market.
10 Best Sales Tools
1. HubSpot Sales Hub
Sales Hub is a powerful sales automation platform, offering various tools for sales teams to maximize their productivity. Built on HubSpot CRM, it serves as a centralized source for all customer data and key sales metrics.
This platform allows sales teams to gain in-depth insights into leads and leverage automation to close deals faster. Sales reps can secure lead data, log communications contextually, and set up follow-up and meeting reminders via email. The CRM also captures valuable data to aid in sales intelligence.
Pricing: $50 per month at a flat rate, with free plans and a free trial available.
2. Salesforce
Salesforce, a major player in the CRM space, is frequently recommended by sales professionals. Matthew Ramirez from Rephrasely appreciates its automation features and seamless integrations, while Jeff Mains of Champion Leadership Group values its ability to unify data across sales, marketing, and support teams, providing a consistent customer experience.
Pricing: Starts at $25 per user per month for essential marketing, sales, and support features.
3. EngageBay
At affordable prices, EnterpriseBay offers a complete suite of marketing, sales, and customer support. It includes advanced sales automation and prospecting tools that help small and medium businesses (SMBs) boost productivity and streamline operations.
The platform enables sales teams to automate workflows and track their performance using detailed analytics and dashboards. Its CRM records every customer interaction, providing a complete view of each contact, which enhances deal-closing potential.
Pricing: Starts at $12.74 per month. The Pro plan with unlimited contacts is available at $101.99 per month, and a free-forever plan is offered.
4. Monday.com CRM
Monday.com’s CRM provides a visual sales pipeline, from the initial interaction to deal closure. Fully customizable to match your business needs, it integrates with email and automates tasks, allowing you to concentrate on building relationships with both new and returning clients.
Pricing: The platform offers various pricing options, with no coding required for any plan.
5. Zoho Sales Management
Zoho’s Sales Management and Tracking Software equips sales reps with the tools they need for successful selling. By consolidating all your business data, Zoho provides sales teams with the insights and context necessary to drive conversions.
The software includes diverse modules that streamline sales workflows—such as lead tracking, account management, inventory, and CRM modules.
Pricing: From $57 per user per month, supporting unlimited emails for up to 100,000 contacts (with expanded options for larger contact bases).
6. SalesLoft
Similar to HubSpot, SalesLoft offers a suite of sales tools tailored for marketers and business owners.
SalesLoft’s mission is to help users “prospect smarter, not harder.” If this sounds appealing, some key features you might explore include:
- Conversion intelligence
- Engagement tracking with touchpoint analysis
- Analytics and reporting tools
- Integrated dialer and messenger
- Cadence management and automation
- With its extensive feature set, SalesLoft is one of the most sophisticated options for marketing teams among available sales tools. Even using just one of its features can significantly enhance your sales strategy.
Pricing: Contact for pricing details.
7. LinkedIn Sales Navigator
LinkedIn Sales Navigator is designed to help sales representatives locate and engage qualified leads on the LinkedIn platform with personalized outreach.
Its advanced lead and company search capabilities ensure reps focus on the most relevant prospects. LinkedIn also identifies key contacts within target accounts for more targeted engagement.
Integrating LinkedIn Sales Navigator with your CRM keeps all your prospect and account data aligned and updated.
Pricing: Starts at $99 per user per month for access to advanced search, alerts, and customizable lists.
8. Copper
Google’s CRM system seamlessly integrates Google Workspace with Gmail, Chrome, and Google Workspace calendar. With its familiar Google interface, Copper has a minimal learning curve.
Copper includes multiple pipelines, contact enrichment, legacy reports, and full integration with Google Workspace. A free demo is available for each of the three pricing tiers.
Pricing:
- Basic: $25/month
- Professional: $59/month
- Business: Contact for pricing.
9. Pipedrive
Pipedrive is an intuitive CRM platform built for sales teams, offering features like deal tracking, contact management, and workflow automation to streamline the sales process. With its visual pipeline management, teams can easily monitor sales progress, stay organized, and close deals more efficiently. Each of its six pricing tiers includes a 14-day free trial.
Pricing:
- Essential: $9.90/month
- Advanced: $19.90/month
- Professional: $39.90/month
- Power: $49.90/month
- Enterprise: $59.90/month
10. Datanyze
Using a powerful contact assistant, Datanyze assists in building strong relationships with ideal B2B prospects. It boasts one of the most comprehensive and accurate databases in the industry, with over 100 million contacts.
With Datanyze, sales teams can analyze a prospect’s software environment to tailor engagement to the right channels. The platform provides access to over 200 data points on 35 million companies worldwide, helping sales reps qualify leads faster and increase conversion rates through data enrichment.
Pricing:
- Basic: Free 90-day trial
- Professional 1: $21/month
- Professional 2: $39/month
